The Twelve Posts of Christmas 2025 - Day Five: Shopping like It's The 1970s

It’s Christmas, 2025, but yesterday out shopping, I was reminded of the 1970s. No, it wasn’t the sound of Slade or Wizard singing about Christmas over the tannoy; it was too early for that. I was looking at the prices on the shelf. 

It has become a holiday tradition for certain supermarkets, on this day, Aldi and Lidl, to reduce prices on a number of staple Christmas food items — usually, Christmas dinner.

The prices were at 1970s level.

Potatoes, carrots, sprouts, shallots, parsnips, and turnip were all priced at eight pence. At Lidl, I bought one of each: potatoes, carrots, sprouts and shallots, for thirty-two pence. The receipt told me what the discount was — £3.87.

You would need a time machine to see prices like that.

The UK has been going through a cost of living crisis for some time, and inflation is always there. The longer you live, the more of it you see and remember. Growing up as a young boy in the 1960s and 70s, I saw plenty of inflation. My pocket money, and earnings from the paper round, did not go far. Little changes in that regard, although I gave up delivering newspapers long ago.

So, if you live in the UK and have an Aldi or Lidl nearby, go and get a bargain, and party like it’s 1970!

** An update: I went to my local Lidl this morning (19th Dec), and they have dropped their price to five pence. It's more like shopping in the 1960s now.

And as I left the store, over the tannoy, Noddy Holder and Slade were singing Merry Xmas...

More can be found here: The Twelve Posts of Christmas

 

Image by CrimsonMystique from Pixabay