Did You Know… There Was a Time When People collected 'Green Shield Stamps' to Get Their First Toaster or TV?

 

Collected from supermarkets and petrol stations, saved in books, then traded in for household goods.

Another journey, back in time to the 1960s and 70s.

Before we had loyalty cards, club points, air miles and shopper loyalty schemes, there was one system that reigned supreme for Britain’s shoppers: Green Shield Stamps.

For those of us who remember the time, these little green stamps were as much a part of everyday life as the weekly shop or the big catalogue that introduced the world of buying on credit. The stamps were everywhere and much sought after. Picked up at the till at the local shop or supermarket, or when filling up the car at the petrol station, they were tucked away into purses and wallets, taken home and stuck in a little book.

For millions of families, eventually, you would have enough for a new kettle, transistor radio or even the first colour TV. Consumerism, and the life of your dreams, was just a stamp away.

A Brief History.

What were Green Shield Stamps?

They were introduced in the UK in 1958, with a very simple idea:

Spend money = Get stamps = Stick them in a book = Swap books for goods. 

It wasn’t complicated, and millions did it. Supermarkets like Tesco, and other retailers, big and small, joined — thousands of them. Petrol stations were encouraged to take part as well. They all handed out stamps based on the amount you spent.

Each book would hold 1,280 stamps, and one stamp was equal to six pence spent. That was pre-decimalisation, 1971. In new pennies, a stamp was given for every two and a half pence.

An occasional trip to the local shop might yield dozens, while the big weekly shop could earn a sheetful. Over time, you’d collect enough sheets to fill up a Green Shield Stamp Saver Book. It was a chunky little booklet with a grid layout that, over time, got fatter and fatter as the stamps were added to it.

But adding the stamps to the book was a weekly job that no one wanted. Licking them was often given to the kids to do, with the comment, “Make sure you put the stamps in straight…” The stamps never went in straight.

It was a novelty at first, until that horrible taste of glue got the better of you. Licking several hundred stamps lost its appeal after a while. No one told us that using a damp sponge in a little soap dish was the way to go.

Did You Know… In the 1960s and 70s, Every Town Had a High-Street Record Shop With Listening Booths?

 

We had HMV, Woolworths, and tiny independents where you could test a single before you bought it.

Back in the early to mid-1970s, I would pay a weekly visit to an independent record shop in the local city centre, or “up town” as we liked to say. By then, I was old enough to have my own record player at home — an old square box with a lid on it that made a tinny sound. It was mono, and the only speaker was built into the box.

It would be a while before I managed to buy a stereo record player with twin speakers.

The record shop visit was a weekend, Saturday ritual. It had to be a Saturday, because everywhere was shut on a Sunday. I would save up my pocket money, topped up later by money from a paper round.

The high-street record shop was a central part of teenage life, although you would rarely find me browsing the latest Top 40. I would spend my time looking through racks of records of the obscure. Bands and artists, many of which I had never heard of.

The city had the big high street names like HMV, with its iconic dog-and-gramophone logo. A place where everything looked neat, and they had knowledgeable staff. Woolworths, by contrast, had a jumble sale, pick and mix charm — rows of singles in plastic sleeves, “DISCOUNT” boxes, and “ex-chart” records that nobody had heard of.

But it was the smaller independent shops that had real character. Every town had at least one. They could usually be found down a side street, or in the back streets, out of the way. Shops that were a little scruffy, often looked run down and were owned by someone who knew everything that there was to know about the music they sold. They could tell you who produced the B-side, and whether your favourite band’s new single was “a bit commercial, mate.” 

This was long before online streaming, playlists, or algorithms. No YouTube or MTV. All we had was the radio, and that was, for the most part, very mainstream. Music wasn’t just something you clicked to hear. It was something you had to make an effort to get, physically, deliberately.

It was at the record shop that you might find something you liked, but only after a good deal of dithering. But the shop provided us with the means to do it — the listening booth.

The booth was a tiny wooden cubicle where you could sample a record before deciding whether it was worth spending your hard-earned 50p. It was like a phone box, but darker and a lot warmer. There was usually more than one, all in a row.

Did You Know…The 'Art' of the Comic Advert - The Age of a New Consumerism

 

I wrote yesterday about the advertisements on the back of kids’ comics back in the 1960s and 70s, specifically, X-Ray specs.

The adverts themselves were a masterpiece of salesmanship. They understood their young audience perfectly and created ads that would tempt us to part with our money.

The 1960s and 70s were the age of a new consumerism, and it started early.

As kids, we were curious, mischievous, and just about gullible enough to believe whatever the advertising industry told us. The artwork was exaggerated, and the words tempted us. The promises were outrageous but affordable, more often than not, a few shillings — and that included the postage.

The actual purchase would be made with a postal order from the post office. You would go there, queue with the adults, including the grumpy ones, and get your postal order. While there, you would pop it into an envelope with the order, put a first-class stamp on it, which back then cost about 3 pence, and post it in the letterbox outside. Just like an adult.

Job done, then you waited.

This was a world without instant reviews, YouTube and TikTok influencers telling us what to buy, watchdog programmes, or online forums. No one stood between the child and the dream. We never knew what we were really buying until it actually turned up.

It was only then that you would either be overjoyed or totally disappointed.

While catalogues like Littlewoods, Kays and Freemans showed you what you could have for Christmas months before the actual day, the comics promised something you might have by next Tuesday. Of course, that depended on the reliability of the post.

But we didn’t have to wait too long.

Did You Know… Kids In the 1970s Could Buy X-Ray Specs from the Back of a Comic?

 

“See-through clothes!” promised the ads in Whizzer and Chips, The Beano, and just about every comic a kid could get their hands on. Entirely untrue, of course.

 

If you grew up in the 1960s or 70s, you’ll remember that the back pages of children’s comics were filled with adverts for itching powder, magic tricks, prank gum, and rubber masks. But there was one that stood out, aimed firmly at childhood gullibility: X-Ray Specs.

To younger generations today, with smartphones and high-resolution everything, the idea may seem laughable. But in the pre-digital age, a time when TV shut down at night, and “special effects” meant a blue screen on Tomorrow’s World — the promise of being able to see through solid objects was nothing short of a miracle.

That is what the X-Ray specs promised us. It would give us X-ray vision.

The adverts didn’t even try to be subtle about it. The drawing usually featured a boy staring wide-eyed at a young woman, the dotted outline of her body revealed as if by magic. Very 1970s, inappropriate, and unrealistic, but we all wanted a pair.

Just imagine showing up at school being able to look through walls, desks, and…clothes. 

Who would dare turn up with X-Ray specs? Well, my mate Tony did. He had seen the ad in the back of Whizzer and Chips, or it might have been The Dandy. He saved up and sent off for a pair. I think they cost him three shillings, which was about fifteen new pence post decimilisation, including postage.

The specs themselves were made of cardboard, with red-and-white spiral lenses. Inside were thin bits of plastic film that created a double-image effect. When you looked at your hand, you’d see a faint shadow offset from the real thing. That shadow was supposed to represent the X-ray. In reality, it just looked like everything was slightly out of focus.

Even back then, paying three shillings for a flimsy pair of glasses that looked like they would last five minutes seemed a rip-off.

Did You Know… People In The UK Used to Phone the Speaking Clock (and some still do)?

So yes, did you know people really did phone the Speaking Clock — thousands of calls a day — just to set the time? Another wonderfully peculiar detail of everyday British life from a world that didn’t yet run on digital certainty.

 

There are some bits of everyday life from the 1960s and 70s that younger generations struggle to believe. Like how we would phone a number just to find out the exact time. And we would pay to do so as well. But for decades, the Speaking Clock was as essential to British households as the kettle, the teasmade, and the bedside alarm clock.

Phoning the Speaking Clock became a regular part of our lives.

Before smartphones, digital displays, checking the internet, or shouting out to Siri or Alexa, “Hey, what time is it?”, the Speaking Clock was the most reliable way to find out the correct time.

And people used it. A lot. At its peak, it received tens of thousands of calls a day. It even had a human name — of sorts. If you dialled TIM (or later, 123), you were immediately greeted by an unmistakably British voice.

Imagine the scene — I need to know the time.

“Mam, what’s the time? The clock has stopped.” I would shout out.

“I haven’t got my watch on; give TIM a call.”

Of course, you would need to have a landline phone at home, and ours didn’t arrive until the mid-1970s. But when it did, it was a novelty to call the Speaking Clock.

“At the third stroke, the time will be…” TIM spoke, followed by three neat pips.

It was simple, functional, and, in its own way, a tiny bit magical.

Did You Know… Until 1987, You Needed a Licence to Own a Dog in The UK?

 

 

So yes, did you know that until 1987, you needed a licence to own a dog — and it cost 7 shillings? Another small detail from a time when the family dog trotted happily beside you, blissfully unaware it was the subject of official government documentation.

 

There are certain quirks of everyday British life that quietly disappear and later resurface in memory with a mix of amusement and mild disbelief. 

One of these is the dog licence. 

There was a time when, if you had a dog, you would need that small piece of paper to prove you were the owner. It was legally required to have one until 1987, and for decades, they cost the princely sum of 7 shillings (35 new pence). 

'Princely' was the right word, though, as my first family dog went by the name of Prince. Despite his royal name, he was a mongrel dog, a happy one, but also an illegal one. I don’t remember us ever having a licence for him, but there again, I was quite young at the time. Such legal matters were not on my mind, and I don’t think it bothered Prince either, as he just went about his business of being a dog. 

In the 1960s or 70s, you might occasionally hear someone say, “Have you got a licence for that dog?” It wasn’t said as a joke but as an entirely sensible question. Although I think the police probably had better and more important things to do with their time.

Like today, back then, dogs were everywhere. We British do like our pet dogs. They become part of the family and like to be treated as such. They don’t ask for much, just to be fed, taken for lots of walks, and shown a little love. In return, they give loyalty. 

When I was very young, my mother would take Prince with us on the morning walk to school. Then, mid-afternoon when I was picked up, after a hard day of ignoring the teachers, there he would be, waiting at the school gate, ready for his next walk. Like all dogs, Prince liked his walks, whether it was to the school, local shop or pub. The pub was where he would snooze under the table, waiting for food scraps to come his way. After a long walk, he was hungry. 

Wherever we took him, I don’t think anyone ever asked us if we had a dog licence. He was never barred from anywhere.

But for the law-abiding, owning a dog meant a trip to the post office to do your duty and buy the licence. It was a simple enough process — you filled in a form, handed over your 7 shillings, and left with your official piece of bureaucracy. 

The dog would not have had to pass any test, no inspection, no check of the owner's ability to control a dog that had ideas above its station. You were not asked any questions about its background or where it came from.

It was, in truth, an exercise in mild government administration. One that had been around for a long time, and no one seemed to question. It was taken seriously enough to make the responsible dog owner feel properly legitimate.

A little like having a radio licence, and a TV licence, and a fishing licence, and…

Did You Know… Flared Trousers Were Once So Wide They Got Caught in Your Bike Chain?

 

So yes, did you know that flared trousers were once so wide they regularly got caught in people’s bike chains? It’s one of those silly things that captures the spirit of 1970s Britain — a time when trousers danced in the wind, and every young cyclist pedalled with a hint of danger.

 

Fashion trends come and go, and then there are some that arrive and take over the entire country. They leave future generations wondering if everyone had collectively lost their minds.

What were we thinking?

Back in the 1960s and 1970s, there was the great flared trousers explosion. If you lived through that era, you’ll remember trousers that weren’t just flared; they were enormous. Trousers so wide at the ankles that simply riding a bicycle became a public safety hazard.

Flares, or, if you were American, bell-bottoms, started off as quite modest things. A gentle widening at the trouser hem, influenced by naval uniforms of the past.

The fashion actually went back a couple of hundred years in history, but then 1960s pop culture caught on. The hippie movement adopted them. Jimi Hendrix, the Beatles, and Cher often wore them. They were not the only ones, as flares became not just a fashion statement but a symbol of self-expression and rebellion.

Like many innocent ideas, they escalated. By the mid-1970s, it seemed the national objective was to create trousers so wide at the ankles that they could double as a tent. As teenagers, we strutted down every street and road in trousers that resisted the slightest breeze. On really windy days, you could get blown away. If the weather forecast was for gale-force winds, it was better to stay indoors.

The width varied from person to person, but there was a competition for the widest.

“Mine are 22-inch bottoms,” someone would boast.

“Oh yeah?” Another would say, “Mine are 26.”

Before long, hems had reached levels that you could make a pair of curtains out of them. Some flares were so big they would cover your shoes, creating a strange gliding illusion, as if you were floating along.

But we wanted them — everyone wore flares — even our parents wore them in the seventies.

Did You Know… Central Heating Wasn't Common in British Homes Until the Late 1970s?

 

So yes, did you know that for most UK households, central heating didn’t become the norm until the late 1970s? Many of us grew up in cold bedrooms and homes where keeping warm in winter was a yearly challenge.

This morning was cold. I looked out of the window and noticed that every roof was covered in ice. Cars and the pavements were iced over as well. And, officially, winter hasn’t begun yet.

At least today, we have central heating to keep out the cold.

If you grew up in a British home before the late 1970s, you’ll know that heating the house — the whole house — was being optimistic. Heating a room, usually a single room, was a more accurate description of family life.

The idea that every room could be warmed at the turn of a thermostat belonged firmly to the future. If you were well-off, or posh, maybe you could afford it, but there was no one like that in my neighbourhood. Futuristic TV adverts and the pages of the Ideal Home magazine promised a better future, but for most of us, central heating was an exotic luxury, like a colour TV or crisps in flavours other than ready salted.

The typical UK home of the 60s and 70s was built around the living room fire. It was king. King Coal, in fact. That single fire was expected to heat the entire family and, if you were lucky, most of the downstairs. Bedrooms? Bathrooms (if you had one)? The landing? Those were places you dashed through at speed, wrapped in a dressing gown, determined to complete your journey before frostbite set in.

Condensation wasn’t a minor annoyance — it ran down single-glazed windows like a miniature waterfall, creating small black mould that everyone pretended not to notice. This was long before the days of double glazing, and insulation in houses was, well, what was insulation? In winter, ice on the inside of windows wasn’t unusual. Your bedroom felt less like a domestic space and more like a poorly insulated Arctic outpost.

An icebox.

The Boy, the Bonfire, and the Man Called Guy – Remembering Bonfire Night

It begins in October, with the sound of a loud bang in the early evening, followed by an occasional whoosh. It tells me Bonfire Night is almost upon us. Come November, the air will smell faintly of smoke and fireworks—it was the same when I was a boy. 

A memory stirs.

I’m back in a 1960s backstreet, clutching a homemade “Guy” and hoping for a penny or two. This is a look back at Bonfire Night, the real story of Guy Fawkes, and the fading sparks of a very British tradition.

Somewhere in Middle England, late 1960s

A small boy stands outside a corner shop with a homemade effigy, whom we call “Guy”. A bundle of old clothes stuffed with newspaper, a hat perched at a slight angle, and a paper face meant to resemble one of the most famous villains in British history: Guy Fawkes.

“Penny for the Guy?” the boy calls, hopefully.

A man passes, uninterested. The boy tries again. “Penny for the Guy, please, sir?”

A young woman looks over, smiles, and rummages through her basket. She pulls out a purse and produces a big copper penny, and then another — pre-decimal coins that felt like real money.

“Be careful with those fireworks,” she says kindly, handing them over.

He grins, pockets the coins, and can already hear the whoosh and bang of rockets in his imagination.

I was that boy, out on dark nights, asking strangers for a few pennies so I could buy fireworks to celebrate a tradition that, at the time, I had little understanding of. Except we were told that Guy Fawkes was a bad man.

The Spark Behind the Celebration

For those unfamiliar with the roots of Bonfire Night, it all goes back to 1605, when a group of English Catholics plotted to blow up the Houses of Parliament. It was called the Gunpowder Plot, and its aim was simple but spectacular—to assassinate King James I and wipe out much of the Protestant ruling class in one fiery blast.

The ringleader was a man named Robert Catesby. He believed that Catholics were persecuted under Protestant rule, and, in fairness, they were. Catesby’s “solution”, however, was not one that would have gone down well in any century.

Enter Guy (or Guido) Fawkes, a soldier and explosives expert who had been fighting for Catholic Spain. He was recruited to handle the dangerous bit, guarding the barrels of gunpowder and, when the time came, lighting the fuse.

As plots go, it was elaborate, daring, and destined to fail. The conspirators were betrayed before they could strike. Fawkes was caught red-handed in the cellars beneath Parliament with enough explosives to change the course of history.

Son of My Father - We All Did Dumb Things At School (an extract)

Just one of the dumb things that I did at school, when I was a lad. From Son of My Father.

I remember the headmaster because of the one time that I got into trouble at school. It was the only time that I owned up and got into trouble, and he got involved. For the most part I was not a troublemaker, I kept my head down. However, I admit there were moments of stupidity when I did something unbelievable that got me into trouble. This was one of those moments, but at least I owned up to what I had done.

I was playing football in the front school yard, and I recall that no one else was around. I kicked the ball onto the flat roof of a small building. For a moment the ball was heading towards the edge, but then it stopped and got stuck in the guttering. The building was a toilet block which had blacked out windows around the top of it. It was my ball, and I wondered how I was going to get it back.

Five More Signs of an English Baby Boomer - Things Can Only Get Better

 

1)  A cost of living crisis would happen every few years. 

Money was tight, inflation was often high, and austerity was the norm for many. People were told, “You have never had it so good.” Depends on how you define ‘good’. If it’s a little better than bad, then I suppose it was good.

2)  You watched television showing a man landing on the moon. 

I do remember seeing someone walking on the moon. Years later, pop group The Police sang about walking on the moon. And conspiracy theorists told us that the moon landing was recorded in a studio on earth. 

Next they will be saying that the Clangers aren’t real.

Five Signs of an English Baby Boomer - Nostalgia is not what it used to be.

 

1) We would often have sugar sandwiches for tea, usually because we had run out of jam — or money to buy jam. White bread, margarine, and sugar. 

It kept the dentist in business.

2) You had an aunt who would cut your hair. 

My aunt Carol cut my hair. 

“What style? Who do you want to look like?” She would ask. ‘David Bowie or David Essex?’ was my reply. They seemed to do well attracting girls; perhaps it would work for me? It didn’t. Well, I don’t think it did.

My First Television. The Big Box in the Corner

The big box in the corner.

That’s what our first television was called.

It's the early 1960s, and I have a memory of a rather big box that stood in the corner of our rented home.

It had a very small screen.

In fact, the screen was so small that at times a pair of binoculars would have been useful. The room was small, but it seemed to be so far away.

But there was an answer to that — we just moved the sofa and chairs closer to the television.

It was mostly a box, but it had to be.

One day the television stopped working. When that happened, the main way of getting it to work again seemed to be to hit the top of the box. Dad tried that, but it did nothing to solve the issue. The picture remained blank.

He then called in the local repairman, who in due course arrived with his handyman bag of tools.

His first job was to take the back off the big box with a screwdriver. It only took a few minutes for him to decide that one of the valves needed to be replaced. While he was doing that, I had a quick look at what was in the back. Considering the actual screen was so small, I was surprised to see all the valves, transistors and a massive tube.

It surprised me that putting all that stuff together only produced such a small picture.

Looking into the back did show me one thing, though. I had been told by my granddad that all the people who appeared on television actually lived in the back of the television set. Of course, being very young and not knowing anything about how that was possible, I just accepted his expertise on the matter. It never occurred to me that while the box may have been big, it wasn’t that big. They must have been very small people.

The handyman, having changed the valve, then turned the television on. There then followed a wait of several minutes for the set to “warm up” and a picture to appear.

It was like magic.

A Journey Back in Time to a Summer Job That Helped Fund My Holiday.

When I was a young boy, my mother set me a challenge. It was during the long school holiday one year, and she was hoping to keep me busy and out of her way.

The challenge was that if I did a certain amount of housework and errands over the following seven days, I would be rewarded with ten shillings.

Ten shillings was a lot of money back then, in the early 1970s. It was equal to fifty pence today, but it bought you a lot more. 

For a young boy, it was a big deal, and I would either be paid in coins or a “ten bob” banknote.

When I Was a Lad: Billy's Boots, a Blast From the Past.

I was on Twitter X the other day, when I came across a post about the comics that were a big part of life for children back in the 1970s. The question was asked, how many did you buy? There was a picture of the comics available at the time. Not sure if it was all of them, but there were a lot. Most of them were for boys, some, like Sally, Bunty and Diana, for girls.

Here it is.

It's an impressive number. The ones that I remember buying were the Beano and Dandy. I also remember Look-in, Joe 90, Marvel and Spider-man. Most of the names here are familiar to me, and the chances are that I occasionally bought them. It has to be said, though, that I couldn't afford to buy all the ones that I probably wanted. 

Ten Signs of an English Baby Boomer.

1) You ate sugar sandwiches, because jam was not available.

2) You had an aunt who would cut your hair.

3) The local library was the internet.

 4) You are old enough to remember when England won the World Cup.

 5) You had to put money into a coin meter for electricity.

6) A cost of living crisis was the norm.

7) You watched television pictures of a man landing on the moon.

8) The girl next door was probably your best friend.

9) There were only two, then three television channels, and even then, the adults complained that there was nothing worth watching.

10) The toilet was outside, in the backyard. 

Such was life.

The Twelve Posts of Christmas...Day Eight. There is No Boxing on Boxing Day.

When I was a lad, I would wonder why Boxing Day was called Boxing Day? 

No one in my family had an answer to it. 

I came to what I thought was a logical conclusion at the time that it must be named after the sport of boxing. But I also wondered why it was that on Boxing Day there was actually no boxing on the television. Not only that, but I would just be laughed at if I asked what time the boxing was on.

Then one day at senior school, in England a Secondary Modern, I was in the library, but not because as a young teenager I had any great interest in books at that age. No, the librarian was a rather attractive German lady, who had short blond hair which may or may not have been natural. She also wore short dresses, the mini skirt being quite popular back then. 

The library was often quite busy when she was on duty. 

On this day, I plucked up the courage to ask her the Christmas question that had been on my mind. Well, it was on my mind every Christmastime. 

The conversation went something like this.

“Miss, can you tell me why Boxing Day is called Boxing Day?”

She gave a friendly smile, got up out of her chair and said, “follow me.”

How could I refuse?

The Twelve Posts of Christmas: Day Six. Working For the Man.

My first job, other than doing errands and helping out at home for pocket money, was a paper round.

I remember the cold dark nights and early Sunday mornings, out in all weather delivering to even darker places. The bag of papers could weigh a ton. I've no idea how I managed to stay on the bike.

Then during my final school year, I got a real job at a working men's club. Just like this one.

My job? I can't remember the job title, but it was working as a glass washer and general dogsbody in the main concert hall bar. I mostly worked weekends when it was really busy and a little rowdy at times. I must have been earning at least 70 new pence an hour. I'd never had so much money.

It paid more than the paper round.

At the end of each weekend shift, I even got a payslip similar to this one. I was too young to pay tax, but I doubt I was earning enough anyway.

Which meant I could do more than just look at things in my local toy shop, although by then I was a little too old for toys

In reality, I was never a big spender, but it did help me buy one of these.

 

The TV was black and white, had a very small screen, and had an indoor aerial that was not always reliable. 

I think I bought it from Comet.

Thanks for reading!

The Twelve Posts of Christmas: Day Four. Andy Pandy is Coming to Play.

Amazingly, this is my most viewed tweet on Twitter X in 2023 and for a brief period, a few weeks after posting, it was trending.  It has 7200 views. Go figure.

Andy Pandy. pic.twitter.com/xeZTauSFc6

— Lost In Words (@LostInWords2023) November 9, 2023

Andy Pandy (1950)

Each episode began:

Andy Pandy is coming to play, la, la-la, la, la-la,
Andy Pandy’s here today, la, la-la, la-la.

And ended:

Time to stop play, just for today,
Andy and Teddy must now go away.
Time to stop play, just for today
Andy is waving goodbye …, goodbye …, goodbye.

If you grew up in the 1950s or 1960s, this was most likely part of your childhood. Not that there was much to watch on television. Andy Pandy is coming to play. Don't have nightmares.

The Twelve Posts of Christmas: Day Two. A Load of Rubbish

Back in the 1960s and 70s, every house in Britain had one (at least) of these. 

The tin rubbish bin. This was long before recycling and different bins collected on different dates. Everything went into this one bin, and it was small. It would be collected every week and occasionally would go missing. Sometimes there would be a heated argument between neighbours if they picked up your bin, which just happened to be newer or shinier.