Did You Know… There Was a Time When People collected 'Green Shield Stamps' to Get Their First Toaster or TV?

 

Collected from supermarkets and petrol stations, saved in books, then traded in for household goods.

Another journey, back in time to the 1960s and 70s.

Before we had loyalty cards, club points, air miles and shopper loyalty schemes, there was one system that reigned supreme for Britain’s shoppers: Green Shield Stamps.

For those of us who remember the time, these little green stamps were as much a part of everyday life as the weekly shop or the big catalogue that introduced the world of buying on credit. The stamps were everywhere and much sought after. Picked up at the till at the local shop or supermarket, or when filling up the car at the petrol station, they were tucked away into purses and wallets, taken home and stuck in a little book.

For millions of families, eventually, you would have enough for a new kettle, transistor radio or even the first colour TV. Consumerism, and the life of your dreams, was just a stamp away.

A Brief History.

What were Green Shield Stamps?

They were introduced in the UK in 1958, with a very simple idea:

Spend money = Get stamps = Stick them in a book = Swap books for goods. 

It wasn’t complicated, and millions did it. Supermarkets like Tesco, and other retailers, big and small, joined — thousands of them. Petrol stations were encouraged to take part as well. They all handed out stamps based on the amount you spent.

Each book would hold 1,280 stamps, and one stamp was equal to six pence spent. That was pre-decimalisation, 1971. In new pennies, a stamp was given for every two and a half pence.

An occasional trip to the local shop might yield dozens, while the big weekly shop could earn a sheetful. Over time, you’d collect enough sheets to fill up a Green Shield Stamp Saver Book. It was a chunky little booklet with a grid layout that, over time, got fatter and fatter as the stamps were added to it.

But adding the stamps to the book was a weekly job that no one wanted. Licking them was often given to the kids to do, with the comment, “Make sure you put the stamps in straight…” The stamps never went in straight.

It was a novelty at first, until that horrible taste of glue got the better of you. Licking several hundred stamps lost its appeal after a while. No one told us that using a damp sponge in a little soap dish was the way to go.

Did You Know… In the 1960s and 70s, Every Town Had a High-Street Record Shop With Listening Booths?

 

We had HMV, Woolworths, and tiny independents where you could test a single before you bought it.

Back in the early to mid-1970s, I would pay a weekly visit to an independent record shop in the local city centre, or “up town” as we liked to say. By then, I was old enough to have my own record player at home — an old square box with a lid on it that made a tinny sound. It was mono, and the only speaker was built into the box.

It would be a while before I managed to buy a stereo record player with twin speakers.

The record shop visit was a weekend, Saturday ritual. It had to be a Saturday, because everywhere was shut on a Sunday. I would save up my pocket money, topped up later by money from a paper round.

The high-street record shop was a central part of teenage life, although you would rarely find me browsing the latest Top 40. I would spend my time looking through racks of records of the obscure. Bands and artists, many of which I had never heard of.

The city had the big high street names like HMV, with its iconic dog-and-gramophone logo. A place where everything looked neat, and they had knowledgeable staff. Woolworths, by contrast, had a jumble sale, pick and mix charm — rows of singles in plastic sleeves, “DISCOUNT” boxes, and “ex-chart” records that nobody had heard of.

But it was the smaller independent shops that had real character. Every town had at least one. They could usually be found down a side street, or in the back streets, out of the way. Shops that were a little scruffy, often looked run down and were owned by someone who knew everything that there was to know about the music they sold. They could tell you who produced the B-side, and whether your favourite band’s new single was “a bit commercial, mate.” 

This was long before online streaming, playlists, or algorithms. No YouTube or MTV. All we had was the radio, and that was, for the most part, very mainstream. Music wasn’t just something you clicked to hear. It was something you had to make an effort to get, physically, deliberately.

It was at the record shop that you might find something you liked, but only after a good deal of dithering. But the shop provided us with the means to do it — the listening booth.

The booth was a tiny wooden cubicle where you could sample a record before deciding whether it was worth spending your hard-earned 50p. It was like a phone box, but darker and a lot warmer. There was usually more than one, all in a row.

Did You Know… Kids In the 1970s Could Buy X-Ray Specs from the Back of a Comic?

 

“See-through clothes!” promised the ads in Whizzer and Chips, The Beano, and just about every comic a kid could get their hands on. Entirely untrue, of course.

 

If you grew up in the 1960s or 70s, you’ll remember that the back pages of children’s comics were filled with adverts for itching powder, magic tricks, prank gum, and rubber masks. But there was one that stood out, aimed firmly at childhood gullibility: X-Ray Specs.

To younger generations today, with smartphones and high-resolution everything, the idea may seem laughable. But in the pre-digital age, a time when TV shut down at night, and “special effects” meant a blue screen on Tomorrow’s World — the promise of being able to see through solid objects was nothing short of a miracle.

That is what the X-Ray specs promised us. It would give us X-ray vision.

The adverts didn’t even try to be subtle about it. The drawing usually featured a boy staring wide-eyed at a young woman, the dotted outline of her body revealed as if by magic. Very 1970s, inappropriate, and unrealistic, but we all wanted a pair.

Just imagine showing up at school being able to look through walls, desks, and…clothes. 

Who would dare turn up with X-Ray specs? Well, my mate Tony did. He had seen the ad in the back of Whizzer and Chips, or it might have been The Dandy. He saved up and sent off for a pair. I think they cost him three shillings, which was about fifteen new pence post decimilisation, including postage.

The specs themselves were made of cardboard, with red-and-white spiral lenses. Inside were thin bits of plastic film that created a double-image effect. When you looked at your hand, you’d see a faint shadow offset from the real thing. That shadow was supposed to represent the X-ray. In reality, it just looked like everything was slightly out of focus.

Even back then, paying three shillings for a flimsy pair of glasses that looked like they would last five minutes seemed a rip-off.

Did You Know… Until 1987, You Needed a Licence to Own a Dog in The UK?

 

 

So yes, did you know that until 1987, you needed a licence to own a dog — and it cost 7 shillings? Another small detail from a time when the family dog trotted happily beside you, blissfully unaware it was the subject of official government documentation.

 

There are certain quirks of everyday British life that quietly disappear and later resurface in memory with a mix of amusement and mild disbelief. 

One of these is the dog licence. 

There was a time when, if you had a dog, you would need that small piece of paper to prove you were the owner. It was legally required to have one until 1987, and for decades, they cost the princely sum of 7 shillings (35 new pence). 

'Princely' was the right word, though, as my first family dog went by the name of Prince. Despite his royal name, he was a mongrel dog, a happy one, but also an illegal one. I don’t remember us ever having a licence for him, but there again, I was quite young at the time. Such legal matters were not on my mind, and I don’t think it bothered Prince either, as he just went about his business of being a dog. 

In the 1960s or 70s, you might occasionally hear someone say, “Have you got a licence for that dog?” It wasn’t said as a joke but as an entirely sensible question. Although I think the police probably had better and more important things to do with their time.

Like today, back then, dogs were everywhere. We British do like our pet dogs. They become part of the family and like to be treated as such. They don’t ask for much, just to be fed, taken for lots of walks, and shown a little love. In return, they give loyalty. 

When I was very young, my mother would take Prince with us on the morning walk to school. Then, mid-afternoon when I was picked up, after a hard day of ignoring the teachers, there he would be, waiting at the school gate, ready for his next walk. Like all dogs, Prince liked his walks, whether it was to the school, local shop or pub. The pub was where he would snooze under the table, waiting for food scraps to come his way. After a long walk, he was hungry. 

Wherever we took him, I don’t think anyone ever asked us if we had a dog licence. He was never barred from anywhere.

But for the law-abiding, owning a dog meant a trip to the post office to do your duty and buy the licence. It was a simple enough process — you filled in a form, handed over your 7 shillings, and left with your official piece of bureaucracy. 

The dog would not have had to pass any test, no inspection, no check of the owner's ability to control a dog that had ideas above its station. You were not asked any questions about its background or where it came from.

It was, in truth, an exercise in mild government administration. One that had been around for a long time, and no one seemed to question. It was taken seriously enough to make the responsible dog owner feel properly legitimate.

A little like having a radio licence, and a TV licence, and a fishing licence, and…