Did You Know… Life in 1960s/70s Britain: How We Lived Before Mobile and Smartphones?

 

We made arrangements; “I’ll meet you there” was a firm commitment — and that was that.

It’s almost impossible now to imagine daily life without a mobile or smartphone.

Today, that little tech gadget allows us to carry the internet, ask AI anything, take photos, write diary or journal entries, use an endless number of apps, watch news and talk to anyone. Everywhere we go, we now have access to the wider world. It’s all there in our pockets.

But in 1960s and 70s Britain, none of that existed. Somehow, we got by; life worked perfectly well — for most of the time, that is.

Out and About

When we left our homes, there were no texts to say you were running late. No reminders of when and where you needed to be, or quick calls to check where someone was. There was no watching films or playing games on the go. No scrolling while waiting, or just checking your social media replies.

If you spoke to anyone, it might be the bus conductor when you got your fare or a polite nod of the head and chat if you passed someone you knew. When you left the house, you were simply… unavailable, on a journey from A to B. It was expected that at some point you would get to B, and until that moment, you were incommunicado.

And that was normal.

Plans Meant Commitment

We had to make arrangements in advance, often days or weeks before, and remember them. “Meet outside the pub at seven” was not a suggestion; it was a commitment. If you were late, there was no way to phone and explain. The other person either waited or assumed you weren’t coming and moved on.

This involved discipline and trust. We took it for granted that if you arranged to meet someone, they would be there. Of course, it didn’t always work out. That pretty girl who you thought you had a date with might not turn up — “You were stood up!” Friends would say and laugh, as if it had never happened to them.

Everyone knew what it was like to be “stood up”.

Getting Lost and Staying Lost

Today, if you have a smartphone, it is difficult to get lost. Assuming your battery hasn’t run out, it can provide directions with a few taps. In the 1960s and 70s, whether walking or driving, navigation relied on printed road atlases, street signs, and asking strangers for directions.

Drivers kept folded maps in glove compartments. Passengers became “back seat drivers”, giving directions when necessary. Cars didn’t have their own built-in GPS or navigation systems, either. Journeys into the unknown were planned beforehand. If you got lost, you stopped and asked someone. And sometimes you stayed lost for quite a while.

You problem-solved, paid attention, learnt and remembered your routes.

Then there were those journeys where you would have to be there if you wanted a lift from someone who had a car.

“Don’t be late; we have to get to the concert by eight — I won’t wait. If you are not there, you will have wasted your money buying the ticket.” My mate with the car taking me to a must-see concert, told me.

I was late, but only by a few minutes, and the car was nowhere to be seen.

That happened in the summer of 1977, when I bought a ticket to see a new, hot band of the time — their name escapes me now — and I was left wandering the backstreets of a decidedly dodgy area.

What I do remember is that I still got to the concert, as I walked the four miles to the gig, asking for directions along the way. I missed the warm-up act — thank goodness for support bands. The concert was well attended, and on that night, I never found the mate who left me stranded. I had a long walk home.

The Home Telephone

Most households that had a telephone had just one, usually downstairs, perhaps in the hallway (assuming where you lived had a hallway). The first home that I lived in that had a phone was in the mid-seventies. Back then, there was only one state national telecoms supplier — the GPO (General Post Office). They eventually became British Telecom and were privatised in the 1980s.

Did You Know… Life in 1960s/70s Britain: From Domestic Goddess to Women's Liberation - The Changing Role of Women

 

Changing expectations and the quiet revolution inside British homes.

In the 1960s and 70s Britain, housework was seen as "women’s work". If that sounds controversial, then yes, it was, but at the time, that was the norm. When it came to domestic chores — cooking, cleaning, washing, ironing, and childcare were all seen as part of the assumed daily responsibilities of wives and mothers.

It was women that were expected to look after the home. Men, by contrast, were usually expected to “help out” with certain “manly” duties, like cleaning the windows or anything that might involve heavy lifting. General housework, only occasionally, if at all.

At the time, this was simply the accepted order of things in the home.

The Division of Labour

While women had been called upon to fill the void in the workforce in wartime, post-war Britain inherited a rigid division of roles. Men went out to work while women ran the home. It was still seen as an ambition for a woman to find a husband who had a good job, a trade, or profession, and get married. The married woman who stayed at home would invariably be described as a housewife.

Of course, there were jobs for and aimed at women, traditional jobs like secretary, typist, or care work. Many women worked, some even had careers, but they were still expected to be the homemaker, housewife, and mother. The war had brought about some change, but traditional expectations of gender roles remained.

My mother did both, she had two jobs.

She took care of the home and also went out to work, that is, until she became a home worker. She was a machinist, and a very good one. Anything that could be made on a sewing machine, she could do. After my brother and I arrived, she worked from home. Whether it was because of tradition or what was expected of her, she accepted the dual role. In fact, she was the “boss” in our home.

Even as more women entered paid employment during the 1960s and 70s, expectations at home only changed slowly, or not at all. If a woman had a day job, when it ended, she returned home to find that meals still needed cooking and the home and children still needed looking after. It was rare for men to do such tasks, as many would arrive home from work and expect their dinner to be waiting for them.

Home Life

Housework itself was time-consuming and physically demanding. For many people, the consumer revolution that brought technology to the home either hadn’t arrived or was not affordable. Washing machines, fridge freezers and tumble dryers are common now but back then were rare, as was the use of labour-saving devices in general. Handwashing of clothes and ironing was the norm, or a trip to the local launderette.

It all took time.

The idea that men should do their share of these tasks simply wasn’t widespread. When men did take part in domestic work, it was often described as “helping”, rather than sharing responsibility. It mattered because it implied that the home belonged to women and that men were assisting. Typical “men’s jobs” included mowing the lawn, taking out the bins, or doing DIY at the weekend. Daily tasks,like washing up, making beds, cleaning floors, were rarely part of a husband’s routine.

And for many men, this division went unquestioned. It was how their parents had lived, and how everyone around them seemed to live, too. The roles in the home had been set by tradition and expectation.

However, all of this changed in my family, but out of necessity, when my parents got divorced in the late 1960s. For a while, I stayed with my father, and he had no choice at that point but to take responsibility for the home and all domestic chores. My memories are somewhat sketchy on how good he was looking after the home; it probably helped that we did not have much to look after.

Did You Know… Life in 1960s/70s Britain: People Would Phone the Speaking Clock, Known As TIM (and some still do)?

So yes, did you know people really did phone the Speaking Clock — thousands of calls a day — just to set the time? Another wonderfully peculiar detail of everyday British life from a world that didn’t yet run on digital certainty.

 

There are some bits of everyday life from the 1960s and 70s that younger generations struggle to believe. Like how we would phone a number just to find out the exact time. And we would pay to do so as well. But for decades, the Speaking Clock was as essential to British households as the kettle, the teasmade, and the bedside alarm clock.

Phoning the Speaking Clock became a regular part of our lives.

Before smartphones, digital displays, checking the internet, or shouting out to Siri or Alexa, “Hey, what time is it?”, the Speaking Clock was the most reliable way to find out the correct time.

And people used it. A lot. At its peak, it received tens of thousands of calls a day. It even had a human name — of sorts. If you dialled TIM (or later, 123), you were immediately greeted by an unmistakably British voice.

Imagine the scene — I need to know the time.

“Mam, what’s the time? The clock has stopped.” I would shout out.

“I haven’t got my watch on; give TIM a call.”

Of course, you would need to have a landline phone at home, and ours didn’t arrive until the mid-1970s. But when it did, it was a novelty to call the Speaking Clock.

“At the third stroke, the time will be…” TIM spoke, followed by three neat pips.

It was simple, functional, and, in its own way, a tiny bit magical.

Did You Know… Life in 1960s/70s Britain: Central Heating Wasn't Common in British Homes Until the Late 1970s?

 

So yes, did you know that for most UK households, central heating didn’t become the norm until the late 1970s? Many of us grew up in cold bedrooms and homes where keeping warm in winter was a yearly challenge.

This morning was cold. I looked out of the window and noticed that every roof was covered in ice. Cars and the pavements were iced over as well. And, officially, winter hasn’t begun yet.

At least today, we have central heating to keep out the cold.

If you grew up in a British home before the late 1970s, you’ll know that heating the house — the whole house — was being optimistic. Heating a room, usually a single room, was a more accurate description of family life.

The idea that every room could be warmed at the turn of a thermostat belonged firmly to the future. If you were well-off, or posh, maybe you could afford it, but there was no one like that in my neighbourhood. Futuristic TV adverts and the pages of the Ideal Home magazine promised a better future, but for most of us, central heating was an exotic luxury, like a colour TV or crisps in flavours other than ready salted.

The typical UK home of the 60s and 70s was built around the living room fire. It was king. King Coal, in fact. That single fire was expected to heat the entire family and, if you were lucky, most of the downstairs. Bedrooms? Bathrooms (if you had one)? The landing? Those were places you dashed through at speed, wrapped in a dressing gown, determined to complete your journey before frostbite set in.

Condensation wasn’t a minor annoyance — it ran down single-glazed windows like a miniature waterfall, creating small black mould that everyone pretended not to notice. This was long before the days of double glazing, and insulation in houses was, well, what was insulation? In winter, ice on the inside of windows wasn’t unusual. Your bedroom felt less like a domestic space and more like a poorly insulated Arctic outpost.

An icebox.

That Friday Feeling… A Journey back in time to 1966, 1968 and 1970

Here are three things that we may never see again.

1) A pay packet with actual money in it (but not much money). So low, that they paid no income tax.

2) England winning the World Cup.

The 1966 World Cup, at Wembley Stadium.

By a score of four goals to two. It is a scorline that every English football fan remembers. Alas, it will never happen again, as West Germany no longer exists. Now, England have to play the whole of Germany.

3) House prices this low (I think this one is a certainty).

There was a time when five grand could buy you a house in Britain. With a garage.

And they were still being built with a chimney!

But I suppose how low pay was - see number one, five grand would have been a lot back then.