If you grew up in the 1960s or 70s, you’ll remember that the back pages of children’s comics were filled with adverts for itching powder, magic tricks, prank gum, and rubber masks. But there was one that stood out, aimed firmly at childhood gullibility: X-Ray Specs.
To younger generations today, with smartphones and high-resolution everything, the idea may seem laughable. But in the pre-digital age, a time when TV shut down at night, and “special effects” meant a blue screen on Tomorrow’s World — the promise of being able to see through solid objects was nothing short of a miracle.
That is what the X-Ray specs promised us. It would give us X-ray vision.
The adverts didn’t even try to be subtle about it. The drawing usually featured a boy staring wide-eyed at a young woman, the dotted outline of her body revealed as if by magic. Very 1970s, inappropriate, and unrealistic, but we all wanted a pair.
Just imagine showing up at school being able to look through walls, desks, and…clothes.
Who would dare turn up with X-Ray specs? Well, my mate Tony did. He had seen the ad in the back of Whizzer and Chips, or it might have been The Dandy. He saved up and sent off for a pair. I think they cost him three shillings, which was about fifteen new pence post decimilisation, including postage.
The specs themselves were made of cardboard, with red-and-white spiral lenses. Inside were thin bits of plastic film that created a double-image effect. When you looked at your hand, you’d see a faint shadow offset from the real thing. That shadow was supposed to represent the X-ray. In reality, it just looked like everything was slightly out of focus.
Even back then, paying three shillings for a flimsy pair of glasses that looked like they would last five minutes seemed a rip-off.