Did You Know… Life in 1960s Britain: From Wembley 1966 to World Cup 2026 - How Football Went From Affordable Glory to Premium Prices

 

The 2026 FIFA World Cup is now well under way, and for those of us of a certain age, it’s hard not to think back to another summer that still holds a special place in British sporting history.

1966.

The year England last won the World Cup.

That was the year when commentator Kenneth Wolstenholme said the immortal words:

“Some people are on the pitch… they think it’s all over… it is now!” as Geoff Hurst hit the fourth goal that gave England victory over West Germany, 4–2.

And sixty years later, England opened their 2026 campaign with a 4–2 defeat of Croatia. The scoreline is a coincidence, but a reminder of 1966, as England try to end “sixty years of hurt”.

Time will tell.

But there is one very noticeable difference about the 2026 World Cup, compared to 1966. How much it now costs for fans to actually watch a game in person. 

2026 is the year when ordinary supporters attending the biggest football tournament on Earth might just need to take out a second mortgage to finance their desire to watch football. For the fans of the two teams that get to the final, following them all the way will cost a small fortune.

One big change in the game of football since the 1960s and 70s, is the impact of money on the sport, especially big tournaments like the World Cup.

It is now a commercial extravaganza.

The World Cup in 1966: The People’s Game — Football for Everyone

When England hosted the World Cup in 1966, football was still very much a working-class game. People would attend games in their working clothes. Some still wore a cloth cap, with a rosette pinned to their chest, a scarf around their neck, and a rattle in hand.

And to attend a game at the World Cup back then was cheap. Football fans today might be surprised as to how cheap it actually was.

As today, ticket prices varied depending on the match and seating area, but contemporary reports show that some supporters were able to buy tickets for as little as five shillings (25p in pre-decimal currency). Even the best seats for many World Cup games cost only a few pounds.

And yes, there were tickets for the actual final, priced at five shillings.

That may sound impossibly cheap today, and by comparison to 2026, it was!

Did You Know… life in 1960s Britain: The Year England Won the World Cup, With Thanks to Pickles the Dog

 

In Britain, when people think of 1966, one thing immediately comes to mind (especially if you are English): England winning the World Cup. Sixty years later, and with the World Cup of 2026 about to start, England will try again to add a second win and end “sixty years of hurt”.

But 1966 stands out for so many reasons. 

Even today, football fans can recite the famous words of commentator Kenneth Wolstenholme as Geoff Hurst iced victory over West Germany.

“Some people are on the pitch… they think it’s all over… it is now!”

And it was. By four goals to two, England lifted the trophy, and little Nobby Styles, all five feet, six inches of him, went on a merry dance around the pitch with the trophy on his head.

It was a World Cup that gave people many lasting memories, including one that happened four months before England lifted the trophy.

That famous World Cup trophy was stolen.

And if it hadn’t been for an ordinary dog named Pickles, football history might have been very different.

The Biggest Football Tournament on Earth

The summer of 1966 was an exciting time in Britain. The swinging sixties were in full flow, with The Beatles at the height of their fame, and, for the first time, the World Cup was to be held in England. 

In 1960, England had been chosen as the host nation for the 1966 tournament over rival bids from West Germany and Spain.

For the first time, football was coming home.

Hosting the tournament became a matter of national pride. Actually winning it in front of a national audience was something that dreams were made of. But before the football started, the famous Jules Rimet Trophy, awarded to the World Cup winners, was sent on a tour of the country as part of the build-up.

Then disaster struck.

The Day the World Cup Was Stolen

On 20 March 1966, the trophy was on display at Westminster Central Hall in London as part of a stamp exhibition. Security was arranged, but unlike today, when cameras and sensors can monitor 24/7, the trophy was not under constant surveillance. It was during a brief period when the guards were on patrol, or distracted, that thieves got inside the building and removed the trophy from its display case.

Did You Know… Life in 1960s/70s Britain: Saturday Was the Day When Football Was Played?

  

This Sunday marks the end of the football season across Britain for 2026. Both the FA Cup and Premier League have been decided, but competition for promotion and relegation for some teams will be going down to the wire. By Sunday night, some will be celebrating, while others will have to wait until next year.

All of these games will be played on a Sunday.

For football fans growing up in Britain during the 1960s and 70s, there was one thing you could rely on every week: Saturday was the day when football was played.

There were no Friday night games or Sunday afternoon games with a start time around midday, or four in the afternoon. And the only Monday Night Football was a game played across the pond in the USA that was often referred to as ‘American football’, just in case we got it mixed up with what they called soccer.

Games for British teams in European competitions were played midweek, but domestic football? No, Saturday was sacred.

And outside the World Cup, the only game that was ever broadcast live on television was the FA Cup Final. Football wasn’t timed to suit global television audiences. 

In the absence of football being broadcast live, all we had was the BBC’s Match of the Day highlights on Saturday night. Commercial television gave us a Sunday afternoon recording. Where I lived it was called Star Soccer, and it mainly showed the games of teams based in the Midlands. We only got to see teams like Liverpool, Leeds Utd, and Arsenal, if they happened to be playing an away game against a team from the Midlands.