Life in 1960s/70s Britain: The Comfort Foods That Kept Us Going - Sugar Sandwiches

In the 1960s and 70s, when jam wasn’t available, children would often turn to sugar, in the form of sugar sandwiches. It was the meal that kept children happy and dentists busy. A sweet treat made with two slices of white bread. Every sandwich seemed to be made with white bread back then. They were cheerfully cheap and satisfied the sweet tooth of the nation.

The sugar sandwich delivered empty calories while giving an energy rush that stopped hunger in its tracks. Many adults who grew up in the 1960s and 1970s may still smile at the memory, although I doubt most wouldn’t dream of eating one today.

It was a snack designed for comfort and convenience.

And just like a jam sandwich, they were so easy to make. As a boy, even I could make them. I’d return home from school at lunchtime, hungry for a sandwich and with a plan in mind as to what I wanted.

“What are we having to eat?” I would ask my mother.

“There’s cheese, spam, some corned beef left …”

“Do we have any jam?” I asked, ignoring all the more nutritious options on offer.

“Jam? Not until I go to the shops.”

“No jam? I wouldn't mind a sugar sandwich. I can make it.” I said with hope.

“Sugar sandwich? I suppose so, but don’t blame me if you get a toothache.”

Wise advice often ignored.

Life in 1960s/70s Britain: The Comfort Foods That Kept Us Going - Spam: The Meat That Refused to Disappear

 

Love it or hate it, Spam, canned pork and ham, has become one of Britain’s most recognisable foods. At least there was a time when it was recognisable. Today when Spam gets a mention, it is often more to do with spam emails or online scammers than food.

Introduced in the 1930s, it gained enormous popularity during rationing in wartime because it was readily and widely available. By the 1970s it remained a cupboard staple in many homes. That was certainly the case in my home. 

And it was cheap, around fifteen to twenty pence a can. 

Is it still popular? I must admit, I haven’t eaten it in years. In fact, I wondered if it was still available. You don’t hear spam mentioned much these days as a desirable meal or part of the weekly shop. And I don’t remember seeing it on the shelves at the supermarket.

So, I had to check. 

Of course, it is available, and it still comes in a tin can. An odd-shaped tin can. It was also a can that used to come with, if memory serves me, its own little key that you would use to wind the lid off (or maybe that was corned beef in a can?). That could be tricky if you got it wrong.

There was then the challenge of getting the meat out of the tin. Often, it didn’t move, and I would end up slapping the bottom of the tin. There was an art to getting it right that my mother seemed to know.

Did You Know… Life in 1960s/70s Britain: From Fast Food to When Wimpy Bars Banned Women From Eating Alone After Dark?

 

I can remember eating at a Wimpy Bar back in the 1970s. For the time, they offered cheap and cheerful meals, that were very popular. Fast food had arrived in Britain and everyone seemed happy.

Today, when it comes to buying a burger, there is far more choice with the likes of McDonald’s, Burger King, and Five Guys, as well as other independent burger chains. But there was once a time when Wimpy’s was the place to go if you wanted a burger.

Actually, they were often the only place to go to, depending on where you lived. You might be able to buy a burger with your chips at the local fish and chip shop, but we weren’t spoilt for choice. Wimpy Bars were a novelty. Founded in the US in 1934, the first UK Wimpy Bar was opened in London, back in 1954.

Cheap as Chips

You can find copies of Wimpy’s 1970s menu online — I’m looking at one as I write. Given the latest cost of living crisis in Britain, the prices are hard to believe.

A Wimpy burger would put you back 16½ pence. Cheeseburger 21p, Eggburger 23p, and a Wimpy king-size burger for 31p.

When it came to a full meal, chips, beans, and two burgers cost 36p. A soup could be had for 9p. Even a golden fish portion would only cost you 16½p. And whatever meal you chose, you could wash it down with a cup of tea for 5½p, or coffee at 8p. If you fancied something really sweet, a hot chocolate drink for 9p could be bought.

But before we all get too nostalgic, and hope to find a time machine to take us back to the days when things were really cheap, it’s all relative. Back in 1972, the average weekly wage was only about £36 — that’s before tax and NI. Not everyone found Wimpy to be that cheap, and price inflation in the seventies was actually horrendous.

The Ban on Women

But why and when were women banned?